A Field Guide to Fake News
First project of the Public Data Lab (a new interdisciplinary network to facilitate research, public engagement and debate around the future of the data society) the Field Guide to Fake News aims to enrich and stimulate public debate and responses to “fake news” online – by demonstrating innovative methods and approaches for tracing the production, circulation and reception of misinformation across the web and digital platforms.
Aimed at journalists, researchers, students, civil society groups and public institutions, A Field Guide to Fake News takes a radically empirical approach to mapping “fake news”. It also suggests ways to turn the hype around fake news into an occasion to encourage the public exploration of digital media landscapes, platforms and collective life online.
The first portion of the field guide contains three methodological recipes for (1) mapping fake news hotspots on Facebook; (2) tracing the circulation of fake news on the web; and (3) mapping the political economy of fake news using tracker signatures. Further recipes will look at memes, bots, trolls and fact-checking initiatives.